Driving Traffic to Your Social Media Accounts: A Step-by-Step Guide

Driving Traffic to Your Social Media Accounts: A Step-by-Step Guide

If you’re new to social media, it can be tempting to just jump in and start posting. But if you want your content and your business to have a long-lasting impact on the internet, it’s essential that you use social media strategically. The best way to do this is by following these tips for driving traffic to your accounts:

Post consistently

Post consistently on Social media
Post consistently on Social media

Posting regularly is the most important thing you can do to keep your audience engaged. If you post too infrequently, they’ll forget about you and stop following your account. But if you post at the same time every day or once a week, it’s easy for people to feel like they know what’s coming up next on their schedule and then they won’t miss anything important when it happens!

If that sounds like something that would work well for your business (or at least not hurt), consider using a social media scheduling tool like Hootsuite or Buffer to help manage all of those posts from different accounts in one place.

Identify your audience

The first step to driving traffic to your social media accounts is understanding who you’re targeting.

  • Who are my audience members?
  • What kind of content do they like?
  • Where are they on social media and how can I reach them there?

Once you know where your audience hangs out, it’s time to engage with them in a way that’s relevant and engaging—this will help create more followers over time!

Connect with the right people

The first step to driving traffic to your social media accounts is making connections with the right people. Social media is all about building relationships, and it’s important that you do so in a way that makes sense for both sides of the relationship. For example, if you’re trying to connect with someone who has a large following on Instagram, don’t just “friend” them you should follow them and comment on their posts! This will help build trust and show them that they have something in common with others who are already following them.

Connect with the right people on Social media
Connect with the right people on Social media

Similarly, if someone reaches out asking for advice or tips from an expert on these platforms (like me!), then I’ll be more than happy provide my expertise! Just remember: don’t send too many requests at once; one person can only handle so much at once before needing some time off from social media altogether!

Respond to comments and messages

The best way to keep your followers engaged is by responding directly to comments and messages on social media. Don’t be afraid to ask for help and make mistakes the more you learn from them, the better you’ll be at it. And don’t be afraid of taking risks: if you’re posting about something that hasn’t been done before (such as writing an article about how to use social media), chances are there are people out there who want nothing more than for someone else’s voice (yours) to be heard on this topic!

Finally, remember that being yourself on social media isn’t always easy; sometimes we have trouble expressing ourselves in a way that feels authentic without sounding robotic or fake. So if someone asks what your name means or how old were/is/will be soon enough after posting something funny-looking like this tweet…

Use hashtags effectively

Use hashtags effectively
Use hashtags effectively
  • Hashtags are an important part of using social media for business, but it can be difficult to know which hashtags to use. That’s where the “Hashtag Generator” comes in! This tool allows you to enter your keyword and get suggestions based on what people are already searching for on Twitter.

For example, if you wanted to promote your new book with a hashtag that was relevant to it (like #book), then this tool will show you all of the top trending hashtags related directly or indirectly back at this topic so that when someone searches something similar like “books” they’ll see yours right away!

Another way we’ve found useful is by creating our own custom lists based off different topics:

Keep a consistent

  • Keep a consistent, attractive look and feel for your Instagram feed.
  • Make sure that you’re using the same filters and style of photos for your profile as well as on other platforms. This will help people who follow you on other social media accounts recognize what they’re getting when they sign into Instagram via Facebook, Twitter or another platform.
  • Use the same color scheme across all of your social media accounts (e.g., white text on navy blue backgrounds). This makes it easier for people to find content that interests them and if they do find something interesting, they might be more likely to engage with it in some way!

Use video content whenever possible

Use video content whenever possible
Use video content whenever possible

Video content is the best way to connect with your audience and keep them engaged. It’s easy to share on social media, which means it can be used for many different things:

  • Promotion of your brand or product (e.g., “Watch our new video about [product]!”)
  • Showing off a piece of software you’ve created (e.g., “See how we made this awesome app in just one day using [software].”)
  • Promoting events or happenings around town that are related to what you do as an organization (e.g., “Come out tomorrow night at this cool club that plays great music!”).

Follow these tips to drive traffic to your social media.

  • Post consistently.
  • Identify your audience.
  • Connect with the right people.
  • Respond to comments and messages.
  • Use hashtags effectively, but don’t overuse them as they can get repetitive and annoying for users (and you might even see your name show up on a hashtag that is related to something else). You can also use this tip if you want more exposure: try making up a new hashtag that everyone will use! You could call it “#myhashtagisawesome” or something like that it doesn’t matter what it is called as long as it gets shared often enough by other people who are interested in using it too!


In conclusion, social media marketing is a powerful way to get your message out and connect with people in a way that’s consistent and easy for them to digest. By following these tips, you can ensure that your social media accounts are not just seen by people who already want to follow you (or vice versa), but also by new audiences who may be interested in what they see there too.

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