In this day and age, content is the key to success. It’s what drives customers to your website, leads to conversions and makes them lifelong fans of your brand. This isn’t just empty talk: it’s backed up by hard data that proves the effectiveness of content marketing over traditional advertising techniques. In fact, a Harvard Business Review study found that companies with strong content marketing strategies outperformed those without them by 30%.
The same study showed that content marketing can increase revenue by as much as 40% in industries including fashion retailing and pharmaceuticals. So how does one really create effective content? Here are some tips for creating high-quality web pages that will keep users coming back for more:
Images
Images are an important part of any content marketing strategy. They can be used to tell a story, make a point or explain something in the world around us. Images can also provoke emotion and get people talking about what you are saying.
Images can be used for many things but not all of them will work for every piece of content. For example:
- If you’re writing about how your company is helping customers save money on their energy bills, then showing images from previous customers who have saved money would be great because it shows them in action (and therefore reinforces the message). But if instead you wanted to promote your new low-cost tariff then using some old photos wouldn’t really cut it since those don’t show any savings happening at all!
Videos.
Videos are a great way to engage your customers and get them excited about your product or service. They can be embedded on your website, shared on social media, or even embedded in email campaigns.
Here are some tips for creating successful videos:
- Make sure it’s easy for people to find the video. If you’re sharing the link via email, make sure the link is clickable and doesn’t require too much effort for users to find it (e.g., “Click here” vs “Go here”).
- Make sure that each video has something unique about it that makes it worth watching again for example: “How To” guides; product demos; customer testimonials; etc.).
- Make sure every segment of your video has some sort of call-to-action so viewers know what action they should take after watching each segment (“Sign up now!”).
Interactive elements.
Interactive elements are a way to engage your customers and make them feel like they’re part of the experience. You can use interactive elements in a number of ways, ranging from simple polls to more advanced forms that require users to enter information or complete tasks.
Interactive elements are important because they allow you as an advertiser or marketer to create a deeper connection with your customers. When people interact with these types of content, they’ll be more likely to remember who sponsored it and why it matters and this could lead them back into stores where you’re advertising again!
Blogs and articles.
Blogs and articles are effective ways to engage with your customers, educate them on the benefits of your product or service, and build a community around it.
If you’re creating a blog, use it as an opportunity to share useful content that will benefit your readers. If you want to write articles for other websites, consider using guest posts as an opportunity to share more information about yourself or your business.
E-books, whitepapers and guides.
E-books, whitepapers and guides are a great way to provide information and help your customers. They can be used to educate your customers about your product or service, as well as provide valuable information that they’ll find useful.
Infographics.
Infographics are a great way to visually present your content in a way that commands attention, conveys information and can be used as an educational tool.
Infographics are commonly used by companies and individuals trying to learn more about a particular topic or issue. They’re also very effective at communicating complex ideas through images and text, which makes them ideal for sharing with others online.
Infographics can be created in any format or style from simple diagrams to infographic posters printed on canvas or paper and they’ll always look great when displayed as part of an exhibition or presentation!
Content is the key to success in the digital world
Content is the key to success in the digital world because it is what drives customers to your website. It’s what makes you stand out from the crowd and helps you build a relationship with them.
There are so many ways content can be used. You can use it on your blog or website, but also as advertising copy or social media posts. If you want people to visit your site more often then create more valuable content than others who have less traffic on their sites (I have seen this happen).
Conclusion
The digital world is changing faster than ever, and in order to keep up with the competition, you need to invest in your content strategy. Content is the key to success in this new era, because it is what drives customers to your website.
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